Alternative Media for Harmony and Reconciliation
Rev Dr
Joshva Raja
(For Roman Catholic Study Group on the Role of
Churches in the 21st Century through the National Biblical
Catechetical and Liturgical Centre) 2004
Working among tea estate labourers
was an interspersing task for me as a priest (1995). One of the major assignments
during my ministry that I enjoyed was to organize the labourers and introduce
developmental projects to them. The company management cooperated with me in
bringing about a change among their workers. It was difficult to bring people
together as most of the regular media (local newspapers, notice boards, public
announcement systems) were also influenced and thus indirectly controlled by
the company. The NGOs tried to organise women self-help groups but with less
success as there was no way to communicate to all the workers though most of
the times women came for our meetings. To bring the women fold together and to
enable them to express their issues with the company administrators, we
recognised the small media such as small pamphlets, handouts and badges were
found to be very useful and successful means of communication. We brought them
into groups which turned out to be large groups and then the whole problem has
become a flash point for the mainstream media as well. During my ministry in
the estate the people from different religions and castes, the NGOs and the
company had a cordial relationship that we sorted out small and big issues
through dialogue and also in a give and take relationship. It was during this
job I began to realise the importance of grassroots communication and the role
of small alternative media. The alternative media can bring about the changes
in the lives of the people and enable them to express themselves in the media
saturated context where they can not communicate otherwise.
In
this paper I am raising a few questions such as: What is Alternative Media? To
what it is an alternative? What are the theories and methods of alternative
media? Who has introduced such alternative media? What types of alternative
media the NGOs can use in their wider ministry? Rather than trying to answer
all the questions I will try to give some directions in order to widen our service
in a pluralistic context. My final question will be in what ways the NGOs in
the twenty first century can play a role in bringing harmony and reconciliation
through the alternative media.
Brief background of Alternative?
In
1960s Alternative media was understood in Latin American region as indispensable
weapon of political communication to combat disinformation and misinformation
to connect members, and to spread political ideology [WACC,2001:1]. Such media
were basically inspired by the Leninist and Gramscian writings about the role
of intellectuals in revolutionary action and thus were identified as
revolutionary media. Taking Paulo Freire’s concept of alternative communication
some of the catholic NGOs have supported and developed grassroots communication
among poor communities (Heresca 1995; O’connor 1989). In 1970s the oppressive
regimes that tended to asphyxiate the public sphere and to let the state and
the market rule made the people at the margins to find their own alternative
means of communication (Kucinski 1991:xiii). The alternative media operated as
a corrective mechanism to the main stream media and became the expression of
the public (Rodrigues 1986: 55-56). It brought the alternatives and the
oppositional groups together (Raymond Williams 1977:55-56).
From
the mid of 1980s the alternative media began to play the role of defending
democracy and constitutional liberties in Latin America
and thus represented the political excluded interests (Atwood and McAnany 1986;
Reyes Matta 1983; Simpson Grinberg 1986). The changes came in the form of freedom of
speech and freedom of the press and thus moved away from the left-wing and
catholic organisations to different range of organisations and groups such as
women’s, indigenous, ethnic, youth and marginalised (Lopez Vigil 1994). But at
the same time the alternative media suffered major setbacks in terms of
political demobilization, apathy and the ebbing of social movements and also
the economic problems. But the alternative media emerged with recognition of
multiple publics as counter media. They tried to recognise the people’s
cultural and political differences and thus create counter discourses of
representative voices of different groups rather than merely an oppositional
voice (Fraser 1992:123).
Alternative
media are also known as Radical Media (Downing 2001); Citizens Media (Rodriguez
2001); People’s Media or Community Media or Grassroots Media or Democratic
Media. Having been used in diverse ways the alternative media have emerged as
one of the recently discussed subjects and practice among many of the
communication scholars and practitioners. We need to study the need for having
such media in bringing peace and harmony in the society.
Why do we need alternative media?
The
main stream media or the mass media are often controlled by a few professionals
or by the rich owners or by the government or by the political groups or even
by the industries or by the powerful people in any society. These main stream
media often shape the public notion and attitude of the people and thus
generate an impact on them either directly or indirectly. Though mass media
cannot be blamed directly for many issues and problems in the society, they do
not provide much space for any harmony or peace. At times they themselves
become source of misunderstanding between communities and thus create a culture
of ignorance and confrontation. To many
extent mass media or main stream media have failed in bringing harmony and
reconciliation between communities and individuals. At times they do not
provide access to crtical intellectuals nor ordinary people but to the
professionals, rich, political leaders, powerful government officials. The mass
media are no more critique of the structures that discriminate people and are
corrupted because their support come from them. They do not provide success
stories of harmony and reconciliation. They often misrepresent and misinterpret
reality. They are powerful and influential in terms of carrying information,
spreading rumours, providing entertainment and persuading the consumers through
advertisements.
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The picture shown above
highlights the problems of the main stream media or mass media. To some extent
the mass media have become part and parcel of the hegemonic forces in the
society though not all of them. Of course there are other ways and means
through which the homogenising forces are at work and so mass media alone
cannot be blamed. Also mass media articulates certain values and ideologies
that often create ignorance among the public about the minorities and others
within the communities. The narratives of the mass media are often constructed
in favour of the ruling class, powerful institutions or of the rich ones and so
on. There is no space in the public for the poor, minorities, women and people at
the margins to express their views and opinions. There are not many means that
would challenge the dominant values and ideologies that are projected by the
mass media. Many of the other types of communication and other means are taken
over by the mass media for the sake of increasing audience and thus add their
revenue through ads. People tend to resist at times a few social processes or
ideologies or tendencies that divide them or create conflicts among them. A few
communities have resisted the modernisation and globalisation and thus at times
campaigned against the mass media that enhances such processes.
The mass media and other types of
professional media began to widen the gap between the audiences and the
communicators. There was less scope for a collective production in the media
industries. The main purpose of the mass media industries was to make profit by
widening the audience and turning them into consumers. The mass media
increasingly move away from the everyday life and the ordinary needs of people
(Enzenberger: 1976).
These issues and problems give
rise to the need for an alternative methods and means of communication. Many of
the concepts of alternative media are influenced by Gramscian notion of counter
hegemony such as working class newspapers (Allen 1985; Sparks 1985). The
alternative media did work against the process of modernisation, the process of
hegemony and thus became alternative to the mass media. In the alternative
media there was an attempt to democratise, provide more interactivity between
audiences and producers and thus reduce the gap between them. In some
alternative media the audiences themselves become the produces. In the
alternative media the role of audience is more important than the communicator.
It is the people who communicate among themselves. Thus the alternative media
favour ‘horizontal patterns of interaction’ where participation and interaction
are key concepts’ [McQuail 1994:132]. The alternative media also includes
artistic and literary media (video, music, creative writing) as well as to the
newer cultural forms such as Zines and hybrid forms of electronic
communication. The new technology of convergence and diverse cultural knowledge
have brought out the heteroglossic (multi voiced) text [Gauntlett 1996:91]. This gave raise to heterogeneity of the
content and meanings in the alternative media.
Alternative Media for me means to
enable people to have an access to the media to express their views, for which
purpose it should be available in their place and also the access should be
affordable for the people. Alternative media should enable people to
participate and express their concerns among themselves and with others.
Multiplicity of channels can not be called as alternative media and also not
all small media can become an alternative of kind. Though one of the major
concerns of alternative media is development of the people but it is not the
only concern.
We need alternative media for a
number of reasons as stated above –
- to challenge and counter some of the forces of hegemony
- to provide a media space for those who cannot express or communicate otherwise
- to bring out the alternative perspectives to the public
- to enable the audience to express themselves and thus reduce the gap between the communicators and the audience
- to provide access of new technology and its communication to the people/public
- to encourage different cultural groups and practices to share their views
- to bring people closer to realities which are often misrepresented in the mass media
- to train people to use alternative media for social change and harmony
- to popularise the stories of harmony through the alternative media.
Having highlighted the need for
the alternative media, at this point I like to define the alternative media. This
will help us to identify and recognise the different means and the methods of
communication that can be used as alternative by the NGOs.
What are ‘Alternative Media’
Though
there is a significant difference between alternative use of media and
alternative media as Traber has pointed out [1985:1], in this paper the two
words include both the media that are alternatives to the main stream media and
also the main stream media or any other media that are used to express the
alternative voices and concerns that are not often expressed in the main stream
media themselves. The concept of alternative media is often explained in binary
opposition to the main stream media – horizontal/vertical;
communication/information; democratic/authoritarian; dialogic/ monologic [Huesca
and Dervin: 1994]. The alternative media are those media that play an
alternative role in a community, often as alternative to the mass media, as
means for social change, as agents of harmony and peace, as voice of the
voiceless, as liberating agents and as counter, participatory and democratic
methods. The alternative media are accessible, affordable and available to the
people easily. An alternative medium does not necessarily meet all the aspects
of the definition stated above. It means one medium can be called alternative
medium if it meet a few characteristics of being an alternative.
This media can include posters,
pictures, charts, banners, postcards, letters, books, articles, journals,
magazines, Internet, emails, websites, community radio, radio fm, cable
television, local channels, street theatre, popular theatre, drama, songs,
hymns, bhajans, music, puppets, flannel graph, dances, folk art, folk dances,
house visits, interpersonal communication, bible study groups, fellowship
groups, cell phones, sms, telephone, newspapers, pamphlets, tracts,
newsletters, videocassettes, VCRs, VCDs, DVDs, players, computers, PowerPoint
presentations, handouts, microphone, loud speakers and teaching. The Alternative media do not refer to only to
the above media or to the use of these media but points to the way these media
are used as alternatives to the main stream media and also to bring about
social changes in the society.
The alternative media should be
dialogic, intercultural, local and interpreting universal/global, promoting
values, entertain but not become pure entertainment, secular, democratized,
development-oriented, promotes dignity of people, highlights justice and
ecological concerns, remains cheap, both top-down and down-top, culturally
rooted, non-profit but not at loss, promotes a culture of peace, reconciliation
and harmony, involves people’s participation, identifies and highlights
alternative issues, not merely accepting the public opinion but challenging
them as well, enter the public or community’s space or create such a space,
highlights public concerns as well as minorities’ concerns, simple and not
professionally communicated, represents the voice of the voiceless and accept
people as they are, engage in people search for meanings.
Alternative views need to be
aired. The Democratization of the media is the purpose of the alternative
communication. An increase in the number of channels also is part and parcel of
the alternative methods of communication. It involves a technological transfer
for those who do not have an access and who cannot afford but with a reasonable
cost. It is also essential to subsidize the transmission of communication
networks and means. It should challenge the monopoly of a few media moguls who
try to take over the whole process of mass communication. The alternative media
provide diverse views and perspectives alongside the mass media and do not try
to replace the mass media.
The Alternative media also should
take into account the concerns of ecology, refugees, disabled people and women.
It should become the means of connecting and relating people at the margins and
people at the centre. Alternative media refer to simple, small media such as
folk types of communication to the highest technology. This enables the media
to become community media. It provides access to all the community members.
This also involves enabling the media to become a community based media or have
access to the existing media and enter the space as well. It is also taking the
content beyond our interests and thus breaking the regular barriers.

The above picture describes the
characteristics of the alternative media and thus establishes their role in a
society. The alternative media can easily be accessible to anyone in the
community and thus remain cheap and available to the members. AT this point I
would like to highlight how this alternative media can help us in bringing
harmony and peace among different communities in India and then I will also try to
point out in what ways such media can be used by the NGO in enhancing the
peace. At this point I would like to give an example of the role of mass media
in a conflict situation and their failure to address some of the issues. There
are number of examples of alternative media such as indymedia, Malaysiakini,
OurMedia group and other media groups. At times the alternative media have
brought changes in the society such as a letter from an young girl from Northern Ireland
brought the former President Clinton and his wife to come to Belfast and initiate the Good Friday
agreement. The release of photos through the internet about the Tiananmen square event in China brought criticisms from all
over the world and thus restricted the government from further actions.
Conflicts and Mass Media – a case
Mass Media (such as television,
newspapers, radio, and Internet) are often found not helpful in a context of
misunderstanding, confrontation and conflicts. As usual they side with the rich
and powerful and also with majority people and thus fuel the conflict further.
The religions and the conflicts among them are reported by the mass media with
lots of enthusiasm. Such reports create myths and misunderstanding between
religions. Often there is no media space of the minorities to clarify some of the
misrepresentation in the mass media. Some times mass media promote the forces
of hegemony and their ideologies. They are very selective and remain powerful
in shaping the attitude of the public towards particular communities. I have discovered
some characteristics of the myths about minorities that arise from the reports
of the mass media.
A Myth[1]
is a widely held story or belief – a misrepresentation of truth or an
exaggerated or idealised conception of a person or institution or community
(The New Shorter Oxford Dictionary). In the market driven news media, an event
is reported only when it is negative or abnormal or unexpected[2].
Religious activities are often reported when they have negative or unexpected
characteristics[3].
The news media should be seen as one of the sources of images, perceptions and
representations[4].
Let me begin with a few popularised statements that were given ‘front page’
coverage in the media. First I have selected two English magazines and analysed
samples for two/three years and then selected the news reporting of the Godhra
incidents by Gujarat Newspapers in 2002.
1. From my analysis of the
English magazines I came to a number of conclusions which are supported by the
table in the Appendices – a. There is a sharp increase in reporting about
religion in general and Muslims in particular (table 1); b. Muslims are seen as
a monolithic community and thus Muslims in India are identified with Muslims
across the world and the same language is used to describe them[5]. The media
often refer to September 11 incident and the Parliament attack while Godhra was
a proof[6]. These are
examples of myths that are popularly believed by other religious communities in
India[7]. Such myths are
substantiated by political and religious leaders’ statement and small
incidents.
Pre-Godhra Statements
2. While Indian government promotes family
planning among Hindus to have two children a myth is created about Muslims as
if a Muslim man will marry four women and have twenty five children and thus
have more Muslim votes against the Hindu votes[8]. This was disproved by the
statistics of the government that shows a decline in the percentage of Muslim
in the population growth and also for 1000 Muslim women there is 1068 Muslim
men. The former Prime minister Mr Vajpayee also made remarks about Christians and other people and media took them
to the public. These statements are given front page coverage in many of
the regional newspapers in Gujarat and
elsewhere in India[9].
Godhra and Media
3. Godhra Incident[10]
and Reports[11]
clearly show that there is a deep problem with the media in reporting such
incidents[12].
4. The Post Godhra reporting
in the Gujarathi News papers went on reporting more negative myths of Muslims[13]. These
statements[14] do not need an interpretation and show how the politicians and
religious leaders make irresponsible statements and how the media often report
such statements and contribute to the existing myths. Many religious leaders
and politicians have made objective statements and engaged in a positive manner
but they are not often reported. Media personnel argue that this is what the
public often want to read or hear or see. Such practices have also become part
and parcel of their media industry without which they claim that they cannot
survive in the market of news making and entertainment.
Mass Media and Violence
The incident at Godhra was waiting to happen as was the violent
aftermath. This event was not an isolated incident but a culmination of small
incidents that occurred earlier. More than events the myths that were
circulated among people through the politicians, media and religious
institutions against the other religious communities were the causes of such
confrontation and conflicts. The Myths create ignorance about the other
religious communities. Media popularize
such myths through their display of colour, photographs, language, rumours,
headlines, sources, selection and incorrect reporting.
These myths often led people to a ‘culture of suspicion’; to a ‘culture
of confrontation’ and thus to a ‘culture
of violence’. There is a strategically well-planned attempt to create a
fear of minorities (such as Islamophobia) in the minds of the majority through
such myths. This is done with the help of the articulated ignorance by a few
vested groups. Their statements are getting ready access to the media; myths
are popularized by the media and broadcast to the public.
These myths contribute not only
to people’s worldview and attitude towards ‘others’; but also create suspicion
and fear of the ‘other’. When the majority group is in power then fear
increases among the minority religious people. The minorities feel powerless
and react to such situation in various ways. Though it is very difficult to
establish a direct psychological relationship between the myths, images and
attitude, there is a possibility that a one-sided view of others creates a
biased understanding of the others. When biased views are justified through
individual cases the fear is further compounded. This leads to mutual mistrust,
where any action against the other provokes retaliation. Very often mass media
are not successful in expressing the views of minorities (religious and other),
marginal communities and poor people. They promote a kind of ignorance (an
articulated ignorance[15])
among the people about each other. This creates tension and confrontation
between communities.
Mass Media and Ignorance
The media alone cannot be blamed
for this myth; intellectuals who contribute to the wider thinking also
rationalise this myth. This is particularly evident in the Huntington’s thesis on Clash of Civilizations
[Huntington
1996:p.217]. Though Huntington
recognises the plurality within civilizations, his explanation of the conflicts
in terms of ‘the clash of civilizations’ seems to represent a misunderstanding
of Islam and other cultures. For Said, Huntington
reduced ‘civilizations’ to what they are not: shut down, sealed-off entities
that have been purged of myriad currents and counter currents. Civilizations
animate human history and helped different communities and nations to contain
wars of religion and imperial conquest but also to be one of exchange,
cross-fertilization and sharing [Said 2001:2]. For Said it is the clash of
ignorance – which means ignorance about the other.
It is not clear whether being
unfamiliar with ‘the other’ causes a natural ignorance, or whether being
exposed to the tiny negative side of ‘the other’ causes an articulated
ignorance[16].
Thus myths in the media are rationalised and are marketed as reality which
creates ignorance and fear in the minds of the people. The myth not only
creates ignorance and misunderstanding but also contributes towards a
confrontation and conflicts between the religious communities. Media is
supposed to bridge people, communities and individuals. The way the
self-regulation, privatization and deregulation process has turned the whole
way of media industry into a business and profit making industry. The
communication is sold as a sales product and the public good has been made into
a private good. There is no more the mind of service among the media
practitioners. Most of them work with the maximum profit motives. It is clear
to some extent from the above examples that the mass media articulate ignorance
and thus contribute indirectly towards the conflicts. They do not provide space
for the minorities to clarify themselves or remove the misunderstanding among
the readers. To bring harmony we need to look for alternative ways and means of
communication that would establish a dialogue and an understanding among
different communities.
Harmony and Reconciliation
In the context of media saturated
world mass media have become part of the conflicts and create misunderstanding
among communities along with other social forces, we need to the media that can
bring harmony among different communities. In the context of conflicts the
seekers of faith need to work towards harmony and reconciliation. Before
explaining how to use alternative media for the social harmony and peace I just
want to highlight different ways of understanding harmony and reconciliation. Harmony
refers to co-existence of difference religions, races, regions in peace with
each other [Robinson 2002: 10]. It is essential for the right thinking people
to establish a culture of peace, a culture of dialogue, a culture of
reconciliation and thus enable people to live in a culture of harmony. Harmony
is also an attempt to remove the misunderstanding between communities. To
remove misunderstanding it is essential to establish a better relationship
among them. This relationship is possible only through proper contacts and
communication. It becomes essential for the media to work towards such a
harmony that would remove misunderstanding between different communities. Harmony
refers to the coexistence of different communities together with a human
dignity and justice. Reconciliation is not a compromise rather establishing a
spirit of forgiveness at all sides and an acceptance of everyone and bridging
people.
Harmony cannot happen without the
elimination of poverty of the mass. It will not become a reality without aiming
at the development of the people below poverty line. It is also essential to
make people participate in the process of decision making process and thus
engage in bringing harmony. Harmony should be made between people of different
faith, of different culture, of different regions, of different colour and of different
castes and also with creation – nature, animals, ecosystems and universe.
Harmony follows reconciliation between different communities, between nature
and people and between men and women and so on.
Harmony can be created through a
culture of communication and also through a culture of dialogue. It means to
establish contact where there is no desire to make contacts. These contacts can
be direct and at personal level and can enable people to share their thoughts
and be present together and thus establish a relationship between them. Such a
relationship can lead them to a friendship and thus establish an understanding
and trust between them and bring about a culture of peace and harmony among
them.
Alternative Media and Harmony
I have argued in the above
paragraphs that the mass media do not often provide enough space for the
minorities, poor, marginalised communities. Such communities have to look for
their own means and methods of communication to reach to the public. In such a
context alternative media may be helpful to bring about harmony. The
alternative media has intrinsic characteristics of bringing harmony among
different communities. They can bring about a better understanding because it
is dialogic, interactive and participatory. Thus everyone can engage with the
other in establishing a better relationship and thus removing the ignorance between
them. The alternative media are also communitarian in nature while allowing
people to recognise the individual’s freedom within the community. The
alternative media are culturally rooted and take sides with the people at the
margins and thus attempt to bring about a social change and initiate a
developmental process among all communities. The media are easily accessible
and available for the common person that a culture of peace and a culture of
dialogue can easily be established rather than through the mass media.
One needs to be very careful the
main argument is not to replace one media with the other. I also do not argue
that mass media are evil and alternative media are good in themselves. The
alternative media can serve the communities better in bringing about harmony
and peace through their characteristics. It is not merely the media that bring
changes but the way people also learn to use such alternative media does. At
times people discover that such intrinsic means and methods are already used by
them and thus have to be adopted for bringing out harmony and reconciliation.

Thus the role of the alternative
media is to enable to widening our understanding of community. Voice of the minorities
along with the voice of the voiceless should be heard in the public. We need to
train our people to use their cultural, public and traditional/Folk related
means and methods of communication as an alternative. In villages loud
speakers, tracts, pamphlets and posters, street theatres, puppets are all used
by people for their communication. The educational institutions are allowed to
have a small range FM radio stations. We need to look at having alternative
practices of journalism.
The NGOs can make use of the
available media – such as slide projectors, access to schools, fellowship
groups, street theatre, posters, writings on the wall, loud speakers,
pamphlets, tracts, notices boards, notices, websites, VCDs, DVDs, Video, VCRs,
television, house-visits, computer, Internet, puppets, flannel boards,
postcards, festival cards, cards, magazines, newspapers, festival programmes, radio
and special training programs and seminars as alternative methods or means of
communication to bring about harmony and reconciliation in the respective
society. They should try to use the media for developmental, educational and
participatory purposes and also building relationship between communities. The NGOs
can think about changing the perspectives, theologies or practices of
communication so that the alternative means are recognised and used by the
members. The NGOs can think about changing the media practices, use of
interactive and convergent technology, providing alternative media skills, altering
the media content and also the use of the media by the audience. This will make
the NGOs media into alternative media. Such attempts will make the NGOs’
magazines and other means as participatory, community development oriented alternative
media and reach out to wider audience and thus establish a better understanding
and relationship between different religious friends. Once we have access to
the wider public through the alternative media then it is possible for the NGOs
to engage in the process of reconciliation and thus bring harmony between
different communities.
Alternative media need to
popularize the positive stories of harmony and reconciliation. It is also a
method of engaging in the mass media in an alternative way. It is also enabling
people to share their resources of communication. They can also play the role
of a watch dog against certain deregulated or self regulated media. They can
also provide an accurate account of events. This new alternative media can
created a new culture of communication. It can be a print culture or a video
culture or a digital culture of peace and harmony. Alternative media can play
the role of mediation and also provide information about the sources of
earning, income and jobs opportunities and so on.
In the mass media often there is
much emphasis of evil outside one’s own self and also in other’s religion or
social structure. The alternative media should enable the communities to look
at themselves and correct their mistakes and thus establish a better
relationship between them. In this sense NGOs magazines need to focus much on
establishing a better relation between communities rather pointing to negative
sides of the other. It is also essential to question the fixed narratives that
are often used for misusing God-talk and religion. People try to define God in
their own terms and tend to make exclusive claims about their theologies,
doctrines and creeds. We cannot fix God within one narrative and thus try to
limit him within it. The Alternative media means to accommodate diverse views,
beliefs and doctrines though we hold on to our own doctrines and beliefs. The
alternative media need to work against the generalization and against stereotypical
identities and images of minorities and people at the margins. The monolithic
understanding of cultures and religions need to be challenges. This can happen
only when diverse voices are allowed to be expressed in the alternative media. We
need to try to develop a new media exploring alternatives, approaches,
perspectives, skills, training and technical know how and technology itself.
I would like to raise a few
methodological questions that would help us to find the ways to engage with the
alternative modes of communications. In what ways can the NGOs’ media be made
alternative media? The NGOs (established NGOs) can experiment with a few
selected media such as websites or pamphlets and use them as participatory,
democratic and developmental oriented media. They can also explore these means
to bring about reconciliation and harmony among different communities. This
demands lots of changes in our practices, perspectives and theological
understanding of communication. The first approach is concerned with the way
the NGOs can learn from the alternative media.
The second aspect is about the use of alternative media for different tasks
within and outside the NGOs. There is a need for changing the content and
context of the NGOs media in order to make people to understand their faiths in
a context of multiple meanings.
The third approach focuses on the
perception or attitude of the NGOs towards the alternative media. The NGOs need
to develop a positive statement about those secular or other types of media
that attempt to raise the voice of the voiceless, to clear misunderstanding
between different communities and to provide access and representation for
various people. This demands the NGOs to help the alternative media to network
themselves and thus become a platform of support for such groups. Many of the
alternative media are trying to promote values that are similar to the gospel
values. Thus the NGOs should show their support for such groups who stand for
the minorities, poor and less privileged. The NGOs can consider awarding a few
selected alternative media which are closer to our principles and bringing
about changes in their respective society and thus establishes harmony. The
fourth approach is to address the whole issue of alternative media from an
ethical perspective. To what extent the alternative media are challenging the
values that promoted by the main stream media and how far we can enhance the
simple and cheap communication into an ethically imperative alternative media
to counter the values of the mainstream media. There are a few ways or
approaches with which we can consider or start an alternative media in your NGO
or community.
An Example of the Alternative Media in promoting Harmony and Reconciliation
In 2001 I
organised a conference on the ‘Perceptions of Islam in the Media’ for the mass
media practitioners at the United
Theological College,
Bangalore. Many
journalists, reporters, editors and other communication scholars were present
and made this programme a successful one. The participants proposed forming a
network to bring more awareness of the false perceptions in the media about our
friends from different religions. They asked me whether I could create an
e-group that would bring them together. This led to ‘interfaith interaction’ a
yahoo e-group with twenty members (mainly media personnel) in 2002 January. As
we began to engage in this interaction more people expressed their willingness
to join the group. Now, we have 200 members from all over the world.
We continued to discuss issues
relating to interfaith issues. As we began discussing the issues our vision
widened to include all the issues of religious dialogue and human concern.
Religious leaders and scholars from all over the world received the email. I
wish to give an example of the impact of our e-group on one person’s life. Mr
Ian Stillman is a disabled British charity worker who was working in India among the
disabled people since 1974. During his stay in India, he was arrested and was
given a ten-year sentence in India
on charges of possessing 20 Kg cannabis, a charge he refuted. When he was
arrested on 24th
June 2002 one of our members placed this information in our group
asking people to help his release.
As the different religious
leaders received this mail from around the world some of our members tried
their best to get Mr Ian Stillman released. Mainly the Hindu groups such as
Rashtria Sweyamsevak Sangh requested the government to release him. Even church
leaders in UK
brought the matter to the British Government and kept the public informed about
him. Thus with a lot of pressure from all sides Mr Ian Stillman was released on
December 7th 2002.
Until today a number of grassroots groups of dialogue are established in a few
villages in South with the help of NGOs, temples, gurus and mosques. We carried
out peace marches in many parts of India and held a few major
ecumenical and interreligious discussions between NGO leaders and other
religious groups in August 2003 (after the recent violence in Gujarat
– a state in India).
After the Godhra incident the interfaith groups at leadership level met in
Gandhinagar and demanded the Gujarat
government to try to protect the minorities through various means of
communication. We are trying to use different means and methods both at
leadership and grassroots levels to establish alternative means and methods of
communication so that understanding and harmony will be established. The
interfaith interaction group’s website is www.interfaithinteraction.org .
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Webliography
Amnesty Report on the Godhra Event -
Human Right Watch Report on Godhra –
Other reports and information from news
agencies -
Appendix 1
In the market of news media, an event is reported only
when it is negative or abnormal or unexpected. Religious activities are often
reported when they have negative or unexpected characteristics[17].
The news media should be seen as one of the sources of images, perceptions and
representations. Their mediated texts are polysemic in nature and are subject
to a wide range of interpretations. Audiences are active decoders and thus
negotiate, subvert and reject the texts. We need to recognise some of these
assumptions before interpreting the outcome of the content study. I have
selected India Today (every alternative issues for three years[18])
and Frontline (two years[19]).
This is a random selection of the newspaper and magazine. Of course a
comparative analysis of post Ayodya-Masjid and pre-Ayodhya period is done
through this selection. The total number of issues from both these magazines is
130. Total number of articles in India Today magazine is 3611 and in Frontline
is 3016. Among 1132 articles in 2002, around 238 articles related to religion/s
in India Today[20]. Even
the number of pages for these articles have increased in reporting Hindu,
Muslim and other religious communities during these years[21].
India
Today Table T1
Years
|
No of rel. news
|
Hindutva[22]/Hindus
|
On
Muslims
|
Other
Rels
|
1981
|
119
|
54
|
42
|
23
|
1992
|
172
|
77
|
59
|
36
|
2002
|
348
|
126
|
173
|
49
|
Frontline
Table T2
Years
|
Total
Rel issu
|
Hindutva/Hindus
|
Muslims
|
Other
Rel
|
1995
|
270
|
93
|
118
|
59
|
2002
|
336
|
124
|
168
|
44
|
Islam/Muslims
in 2002 Table T3
No
of articles related to
|
Pak/Afgan/S.Arabia
|
Kashmir/ terrorists/
|
Hindu
vs Islam
|
Terrorists/
Jihad/ extremists
|
Editorial
/ Political comments
|
Photos/Pictures
|
India Today
|
56
|
107
|
22
|
46
|
9
|
73
|
Frontline
|
87
|
69
|
17
|
21
|
6
|
42
|
TableT4
India Today
No
of articles
|
Islam
Vs Hinduism
|
Terrorism(Islamic)Vs
Nationalism
|
Iconic
clashes -Picts
Colours (green vs saffron)
|
1981
|
3
|
7
|
00
|
1992
|
14
|
21
|
08
|
2002
|
56
|
73
|
17
|
Table
T5
Frontline
No
of articles
|
Islam
Vs Hinduism
|
Terrorism
(Islamic)
Vs
Nationalism
|
Iconic
Clashes
Pictures
|
1995
|
12
|
8
|
3
|
2002
|
71
|
79
|
17
|
[1] Myth is also defined as a
traditional story, either wholly or partially fictitious, providing a popular
idea concerning some natural or social phenomenon or some religious belief or
ritual (The New Shorter Oxford English Dictionary –first definition).
[2]
The news about north-eastern states are often reported when there are problems
or disasters in those areas except the peace process in Nagaland. This is
commonly practised by the news media as an accepted practice. Among one year
magazines in India Today and Frontline, nearly 90% of the articles about the
North Eastern states are related to violent incidents or insurgency.
[3] I classify
this under negative because there are number of grand positive events and
social services about the NGOs which are never noticed by the news reporters.
Even popular events among Christians were not reported.
[4]Statement on
Christians
Sandesh – Gujarati Newspaper reported on 26th
1998 saying “Riots in Ahwa due to stone throwing by Christians on Hindu
gathering” and blamed Christians as the main cause of the riot. The report was
based on a FIR filed by Pradeep S Patil of the Bajrang Dal (a Hindu fundamentalist
group), though the paper referred him as Vishva Hindu Parisad (another Hindu
group) person. On 27th (next day) the same news paper published an
official denial of any such incident. Similar reports were carried out by the
Sandesh Newspaper time to time particularly about Christians in Gujarat (A Report of the Citizen’s Commission on
Persecution of Christians in Gujarat:1999).
In the religion section news about US Catholic church
priests’ scandal is reported under the
title ‘Church and a Crisis’ – Frontline,
April, 13-26, 2002, pp.131-132. This is the only report within the six months
issues about a church which is also negative.
On 9.1.1999 Sandesh reported a convert was paid Rs
3000 and another report on 8.1.1999 says, ‘Christianity is a slow poison which
is the cause of peace and family felling among the tribals. Christian
missionaries have made use of Government resources for the purposes of
conversions’. The report went on to claim that 40,000 to 50,000 tribal people
are converted recently by destroying 10,000 families without any substantial
evidence or sources in support. A similar report was given by Gujarat Samachar
(a daily newspaper), Nav Gujarat (a daily), and about both incidents stated
above (29.12.1998 and 8.1.1999). They often misreported the work of
missionaries implying forceful conversion in Gujarat
again without substantial evidence.
[5]
Muslims are fundamentalists; they practice polygamy; they (Indian Muslims)
sympathize more with Pakistanis than Indians and thus with terrorists (thus
anti-Indians); they do not follow family planning and so have many children;
they are of Arabian origin and they eat beef (cow is considered to be a holy
animal in Hinduism). Islam is often shown as a religion of terror, sword, enemy
and outsiders (e.g. India Today January,7,
2002 p.33 – Islamism; the new enemy; India Today April 29, 2002 The Sword of
Islam Frontline July 5, 2002
Freelance Jehadis). c. Muslims are
portrayed as fundamentalists, uncivilized, anti-Indian and religious fanatics.
Majority of the Muslims are seen as fundamentalists, sympathizers of
terrorists, vigorously promote their religion, supported by Pakistan ISI-
intelligence agency (India
today June 3, 2002),
if they are in majority they would force minorities to become Muslims, trained
in Madrassas to attack others.
[6]
(e.g.‘Bloodied Brothers’ – statement by Hindutva leaders – in the India Today August 5, 2002; Prime
minister’s statement “Wherever Muslims are, they don’t want peace. They don’t
want to mix with others. They use terror
as a weapon”- quoted by P Chidambram -India Today April 29, 2002). Kashmir Muslims are shown as if
they are trying to ‘Islamicise’ the state. The word ‘fundamentalists’ applied
to all Muslims because they want ‘to return’ to their original faith. It means:
(for the magazines) – Men could divorce their wives without their consent even
through email, post or telephone (India Today May 20,2002); women should cover their head; the
full application of Sharia Law where-ever they are in a majority (Frontline September
14-27) and so on. They are seen as fanatics and fundamentalist in promoting
their faith whereas many of us have not heard anything about Red Crescent (e.g.
Frontline 2002 July 5 – P 116 – Muslims will host their flag in the red fort).
[7]
They mistreat women yet
they accepted a number of rulings by Indian courts in relation to Talaq and
women’s rights (e.g. India Today 2002 April 29 Honour killings of Women; Male
Dominated Society to refer to Muslim communities. India Today 2002 May 20,
Talak is one of the most feared words in the lives of Muslim women). They are
exploiting Hindu’s hospitality and patience. (e.g. India today May 13, 2002, News about RSS’ Prahnidhi
Sabha in Bangalore
– their statement is reported – Muslims to understand that their safety lay in
the goodwill of the majority. No good
will and no safety, the RSS explains, unless Muslims respect, tolerate and
co-operate with the Hindus.) These are myths constructed in the media about the
religious minorities in India.
The following will be specific cases where explicit misrepresentation and
manipulative statements of the minorities are publicly displayed by media and
vested groups.
[8] http://www.sacw.net/2002/dayal04072003.html
The Chief Minister of Gujarat Mr Modi stated about Muslims - hum
paanch, hamaare pachhis (we are five and we will be twenty five).
[9]Whether it is his attacks on the
"fair-skinned, Italy
ki beti" Sonia Gandhi (Leader of opposition parties) or the
"Christian Lyngdoh" (the Chief Election Commissioner in India), or his
remarks aimed at Muslims, senior BJP leaders are finding it difficult to defend
him beyond a point. Modi's latest salvo has been directed against Pakistan
President Pervez Musharraf, and BJP leaders are at their wits' end to justify
this particular one. At one of his public meetings, Modi called upon the
"five crore people of Gujarat" to
chop off the hands of "Miyan Musharraf" for raising a "dirty,
accusing finger" at the State. Incidentally, posters and advertisements,
apparently released at the behest of Modi, asking the people to choose between
him and Musharraf, have sprung up in the State, coinciding with Modi's
diatribe. http:\\www.Documents and
Settings\Administrator\Desktop\Taiwan\pluralism\Coping with the fallout.htm
[10] In
February 2002, a train carrying Hindu Kar Sevaks who were returning from their
worship and service to Ram Temple in Ayothya (a disputed area both for Muslims
and Hindus) stopped at the Railway station of Godhra. The train Sabarmati Express, coming from Faizabad
and proceeding towards Ahmedabad caught fire a few minutes after it left the
Godhra railway station on February 27, 2002, killing an estimated 58 people. It
is claimed that a small dispute between a station shop Muslim vendor and
Hindu sevaks spread the rumour nearby Muslim villages that a Muslim girl was
taken into one of the compartments of the train. The villagers stopped the
train and burnt one bogie of the train with people inside. This incident was a precursor to a spate of
widepsread communal violence in the state which lasted nearly three months. The
role of the media in reporting this event played a major role in creating
communal violence after this incident.
[11] THE ROLE OF NEWSPAPERS DURING THE GUJARAT CARNAGE:- a brief analysis for the period Feb 28
to March 24, 2002,
By PUCL Vadodara and Shanti Abhiyan, Material submitted to the Editors’ Guild
of India by People’s Union for Civil
Liberties, Baroda
and Shanti Abhiyan, April 5,
2002, Baroda.
http://www.pucl.org/Topics/Religion-communalism/2002/gujarat-media.htm
[12]“AVENGE
BLOOD WITH BLOOD” This is a quote from a statement issued by a VHP leader. ‘Gujarat Violence as natural and spontaneous
response’ - RSS, May 13,2002. Modi “If they cannot shout ‘Jai Shri Ram’ in India, will
they go to Italy
and raise the slogan? - November
25,2002. Inter-Services Intelligence (ISI – Pakistan) agents
were in every corner of the country and they were all Muslims. … Gujarat is just like Kashmir,
is just another example of “cross border terrorism” in which Indian Muslims
routinely take part. (July 5,
2002,p.117). Sandesh a Gujarathi - News paper -quoted by
India Today - 10-15 women were kidnapped and rapped by religious (Islamic)
fanatics from the Godra Train (p.13, Aug 2, 2002) and “70 HINDUS ARE BURNT
ALIVE” as Headlines. Ashok Singhal leader of the Vishva Hindu Parisad -VHP
(World Hindu Council) quoted – ‘If Muslims continued to take the country
towards partition, they will have to stay in refugee camps, as in Gujarat. The communal violence in Gujarat
symbolizes the first positive response of Hindus to Muslim fundamentalism in a thousand
years’.
[13] http://www.hrw.org/reports/2002/india/India0402-03.htm#P659_118122 “We Have No Orders To Save You” State Participation and Complicity in Communal Violence in Gujarat, Human Rights Watch Report. April 2002. http://web.amnesty.org/library/Index/ENGASA200292003?open&of=ENG-IND This is an Amesty International Report on the Godhra incident and the role of Media during and after such incidents.
[14] The examples are - In another instance
on 6th March 2002
the headlines scream HINDUS BEWARE: HAJ PILGRIMS RETURN WITH A DEADLY
CONSPIRACY. In reality hundreds of terrified and anxious Haj pilgrims returned
accompanied with heavy police escorts to homes that could have been razed to
the ground.
1. THE VICTIMS MASS MURDERS:
10-15 GIRLS WERE PULLED OUT BY RELIGIOUS FANATICS: 10-The report says: 15 girls
were dragged out of the Sabarmati Express, this is being hotly discussed in
Godhra. As a result there is tension. The survivors of this incident also said
this. The police is also trying to look for this. These girls were trying to
escape from the train, police has denied it, but Kaushik Patel of VHP has
accused.
2. MUSLIM LEADER PREVENTED THE FIRE ENGINE BY BRANDISHING AN OPEN SWORD. The fire brigade learnt of the fire at nine o'clock and rushed to the spot soon after. But at that very moment a local Muslim leader armed with an open sword appeared and prevented the fire brigade from putting out the fire. Other religious fanatics joined them and an atmosphere of communal tension/discord spread in the entire Godhra city.
3. ABOUT 10 YOUNG GIRLS WERE PULLED OUT FROM THE RAILWAY CARRIAGE BY A GROUP OF RELIGIOUS FANATICS. The newsitem goes on to refute the headline.
Analysis: What is the intention in having such headlines if not to provoke? On 2nd March Gujarat Samachar another Gujarati newspaper said that this report was false.
2. MUSLIM LEADER PREVENTED THE FIRE ENGINE BY BRANDISHING AN OPEN SWORD. The fire brigade learnt of the fire at nine o'clock and rushed to the spot soon after. But at that very moment a local Muslim leader armed with an open sword appeared and prevented the fire brigade from putting out the fire. Other religious fanatics joined them and an atmosphere of communal tension/discord spread in the entire Godhra city.
3. ABOUT 10 YOUNG GIRLS WERE PULLED OUT FROM THE RAILWAY CARRIAGE BY A GROUP OF RELIGIOUS FANATICS. The newsitem goes on to refute the headline.
Analysis: What is the intention in having such headlines if not to provoke? On 2nd March Gujarat Samachar another Gujarati newspaper said that this report was false.
[15]
Ignorance does not refer to ‘not-knowing the other’ rather means to ‘knowing
more or only the negative side of the other’. It is often articulated by the
vested groups and so can be identified as ‘articulated ignorance’ of the other.
This makes it clear that it is not only the media but also the intellectual as
well as political forces are creating myth about the other which in turn creates
ignorance (intentionally as well as unintentionally).
[16]
Ignorance is often built into the narratives and is then articulated and used
by certain political and economic interested groups. It becomes difficult for
other people to challenge this ignorance because it has reached an accepted and
rationalised status.
[17]
In the religion section news about US Catholic church priests’ scandal is reported under the title ‘Church
and a Crisis’ – Frontline, Apiril,
13-26, 2002, pp.131-132. This is the only report within the six months issues
about a church which is also negative. I
classify this under negative because there are number of grand positive events
and social services about the NGOs which are never noticed by the news
reporters. Even popular events among Christians were not reported.
[18]
The selected years are 1981,1992,2002. Total number of issues each year is 52.
The total number of alternative issues is 26. Total number of issues for three
years is 78 in India Today. These issues were selected alternatively to study
the content in a random manner.
[19]
The selected years are 1995,2002. Total number of Issues for each year is 26.
Total number of issues for two years is 52. We do not have Frontline issues
before 1995 and so I have selected only two years.
[20]
These are alternative issues only which means out of 52 issues I have selected
only 26 issues.
[21]
In 2002 the 410 pages are given to religious/religious political matters out of
total 2423 pages whereas in 1995 only 130 pages are dealing with religious news
or issues out of 2158 pages.
[22]
The word Hindutva is used to refer to those groups or forces whose ideologies
are to promote Hindu exclusive nationalism. These reports are also selected
only when they talk explicitly of their ideology and their religion.
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